McMeasure It

Well into Manohla Dargis’ New York Times dispatch from the 2012 Cannes Film Festival is a word worth savoring, McMeasured:

The festival’s prejudice toward — or, more generously, its loyalty to — favorite auteurs has been routinely held against its programmers, as if filmmakers and their works should only be McMeasured by the millions and billions served.

It’s quality versus quantity in a single, artful word.