Airport Usability: Where Is My Baggage?

Arriving on a flight to Chicago O’Hare International Airport, I saw this:

A few notables about the sign:

• It’s obvious. The sign is the first thing you see out of the jetway. It is impossible to miss.

• It’s concise. The sign tells you where your baggage will be. It does not waste your time by telling you where other flights’ baggage will be.

Surely this is better than the normal routine of wandering around the baggage area searching for clues.