Steve Krause

Sign Usability: San Francisco Does the Right Thing

Last month, I noticed this road-sign usability issue (4th Street, between Folsom and Harrison in San Francisco):

A street sign almost totally blocked by a pole closely in front of it

The sign, which was about three feet behind the pole, points the way toward the local baseball park, AT&T Park, the name of which has changed an average of once every two years since its opening in 2000.

A week later, I saw that the City of San Francisco had moved decisively to improve the sign situation…

The “Ball Park” street sign was relocated from behind the pole to atop the pole’s extension, making the sign much more visible

…not only making the sign visible but also following the wisdom of the previous sign, which restricted itself to the generic term “Ballpark.”

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