Steve Krause

Hefty OneZip: A Usability Puzzle

Hefty OneZip bags are plastic zip-lock-style freezer bags. When you take one out of the container, you’ll find it closed.

As the default state for a product, it’s hard to picture something more backward. If you are going to use the bag, you need to open it. Why not just provide the bag already open?

A few possible answers:

  • Manufacturing the bags already opened might cost more than manufacturing them closed.

  • Consumers might perceive a closed bag as more sanitary. However, the bags come flattened and wrapped within a sealed cardboard box, which would seem to minimize the contamination threat.

  • The product designers might not have considered the issue, randomly ending up with closed bags.

Whatever the reason, it’s not a big deal, just a small usability puzzle.

Update, August 1, 2007: The third comment below, by “Anon,” provides what seems like a highly credible answer to this puzzle. In short: (1) manufacturing in the closed position enables a tighter seal, and (2) the FDA requires it for sanitary reasons.

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